City Travelers - Often visiting urban destinations (Rome, Paris, Barcelona, etc.). - Prefer apartments over hotels for the local experience and better value. - Usually couples, solo travelers, or small groups. - Looking for walkable locations near public transport, restaurants, and attractions. Small Families - Want separate sleeping areas, a kitchen, and laundry — things a hotel room often lacks. Stay for 1–2 weeks. - Budget-conscious but want comfort and flexibility (like cooking for kids). Digital Nomads / Remote Workers - Stay from 2 weeks to a few months. - Need a functional space with fast Wi-Fi, a desk, and quiet surroundings. - Apartments offer a home-like feel and lower cost compared to long hotel stays. Couples - Especially for romantic getaways or city breaks. - Apartments are often more spacious and private than hotels at the same price point. - They look for charm, convenience, and nice extras like a balcony or view. Friends Traveling Together - Often 2–4 people splitting the cost of an apartment. - Prioritize shared living spaces, central location, and affordability. - More flexible with sleeping arrangements (sofa beds, pull-outs are fine). International Tourists - Want to live like a local, especially in Europe and other walkable cities. - Value kitchen access and neighborhood feel. - May need help navigating local customs, transport, or check-in.